1 |
Course Title: |
FINANCIAL SERVICE MARKETING |
2 |
Course Code: |
FHPS022 |
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Type of Course: |
Optional |
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Level of Course: |
Short Cycle |
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Year of Study: |
2 |
6 |
Semester: |
4 |
7 |
ECTS Credits Allocated: |
3 |
8 |
Theoretical (hour/week): |
1 |
9 |
Practice (hour/week) : |
2 |
10 |
Laboratory (hour/week) : |
0 |
11 |
Prerequisites: |
None |
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Recommended optional programme components: |
None |
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Language: |
Turkish |
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Mode of Delivery: |
Face to face |
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Course Coordinator: |
Öğr. Gör. İSMAİL ÇAKMAK |
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Course Lecturers: |
MYO'ların Yönetim Kurullarının Görevlendirdiği Öğretim Elemanları |
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Contactinformation of the Course Coordinator: |
Öğr. Gör. İsmail ÇAKMAK B.U.Ü. Orhaneli Meslek Yüksekokulu 0 (224) 294 26 86 - 62424 |
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Website: |
|
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Objective of the Course: |
The objective of the course is to make students aware of financial services, applications and techniques for marketing of these services. |
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Contribution of the Course to Professional Development |
Having the basic knowledge of the financial sector, which is among the career options of the student |
Week |
Theoretical |
Practical |
1 |
Definition of service term and features of services |
Service sector applications-1 |
2 |
Definition and features of financial services |
Service sector applications-2 |
3 |
Definition of financial service marketing and related terms |
Service sector applications-3 |
4 |
Consumer behavior in financial service marketing |
Service sector applications-4 |
5 |
CRM in financial service marketing |
Finance sector applications-1 |
6 |
Marketing strategies in financial services |
Finance sector applications-2 |
7 |
Market segmentation, targeting and positioning in financial service marketing |
Banking sector applications-1 |
8 |
Financial service marketing mix-product |
Banking sector applications-2 |
9 |
Financial service marketing mix-price |
Banking sector applications-3 |
10 |
Financial service marketing mix-place |
Banking sector applications-4 |
11 |
Financial service marketing mix-promotion |
Banking sector applications-5 |
12 |
Financial service marketing mix-physical evidence, process and people |
Banking sector applications-6 |
13 |
Methods and techniques which used in financial service marketing |
Insurance industry applications-1 |
14 |
Role and practices of call centers in financial service marketing |
Insurance industry applications-2 |