Türkçe English Rapor to Course Content
COURSE SYLLABUS
FINANCIAL SERVICE MARKETING
1 Course Title: FINANCIAL SERVICE MARKETING
2 Course Code: FHPS022
3 Type of Course: Optional
4 Level of Course: Short Cycle
5 Year of Study: 2
6 Semester: 4
7 ECTS Credits Allocated: 3
8 Theoretical (hour/week): 1
9 Practice (hour/week) : 2
10 Laboratory (hour/week) : 0
11 Prerequisites: None
12 Recommended optional programme components: None
13 Language: Turkish
14 Mode of Delivery: Face to face
15 Course Coordinator: Öğr. Gör. İSMAİL ÇAKMAK
16 Course Lecturers: MYO'ların Yönetim Kurullarının Görevlendirdiği Öğretim Elemanları
17 Contactinformation of the Course Coordinator: Öğr. Gör. İsmail ÇAKMAK
B.U.Ü. Orhaneli Meslek Yüksekokulu
0 (224) 294 26 86 - 62424
18 Website:
19 Objective of the Course: The objective of the course is to make students aware of financial services, applications and techniques for marketing of these services.
20 Contribution of the Course to Professional Development Having the basic knowledge of the financial sector, which is among the career options of the student
21 Learning Outcomes:
1 Knowing financial services.;
2 Having information about services and features.;
3 Having information about service marketing.;
4 To be able to master the methods and techniques used in the marketing of financial services.;
5 Having information about the role of call centers on financial service marketing.;
22 Course Content:
Week Theoretical Practical
1 Definition of service term and features of services Service sector applications-1
2 Definition and features of financial services Service sector applications-2
3 Definition of financial service marketing and related terms Service sector applications-3
4 Consumer behavior in financial service marketing Service sector applications-4
5 CRM in financial service marketing Finance sector applications-1
6 Marketing strategies in financial services Finance sector applications-2
7 Market segmentation, targeting and positioning in financial service marketing Banking sector applications-1
8 Financial service marketing mix-product Banking sector applications-2
9 Financial service marketing mix-price Banking sector applications-3
10 Financial service marketing mix-place Banking sector applications-4
11 Financial service marketing mix-promotion Banking sector applications-5
12 Financial service marketing mix-physical evidence, process and people Banking sector applications-6
13 Methods and techniques which used in financial service marketing Insurance industry applications-1
14 Role and practices of call centers in financial service marketing Insurance industry applications-2
23 Textbooks, References and/or Other Materials: Marketing Financial Services, Arthur Meidan, Palgrave McMillan
Presentations prepared by the instructor
24 Assesment
TERM LEARNING ACTIVITIES NUMBER PERCENT
Midterm Exam 1 40
Quiz 0 0
Homeworks, Performances 0 0
Final Exam 1 60
Total 2 100
Contribution of Term (Year) Learning Activities to Success Grade 40
Contribution of Final Exam to Success Grade 60
Total 100
Measurement and Evaluation Techniques Used in the Course Measurement and evaluation is carried out according to the principles of Bursa Uludag University Associate and Undergraduate Education Regulation.
Information Results are determined with the lette grade determined by the automation system.
25 ECTS / WORK LOAD TABLE
Activites NUMBER TIME [Hour] Total WorkLoad [Hour]
Theoretical 14 1 14
Practicals/Labs 14 2 28
Self Study and Preparation 14 1 14
Homeworks, Performances 0 2 28
Projects 0 0 0
Field Studies 0 0 0
Midtermexams 1 1 1
Others 0 0 0
Final Exams 1 1 1
Total WorkLoad 86
Total workload/ 30 hr 2,87
ECTS Credit of the Course 3
26 CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 PQ13 PQ14 PQ15 PQ16
LO1 5 2 5 1 1 1 1 1 1 1 2 1 1 1 3 1
LO2 5 2 5 1 1 1 1 1 1 1 2 1 1 1 3 1
LO3 5 2 5 1 1 1 1 1 1 1 2 1 1 1 3 1
LO4 4 5 5 4 3 4 1 1 1 2 2 1 1 1 2 1
LO5 3 5 5 4 2 5 1 2 2 3 2 1 2 3 3 1
LO: Learning Objectives PQ: Program Qualifications
Contribution Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High
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