COURSE SYLLABUS

ADVERTISING CAMPAIGNS

1	Course Title:	ADVERTISING CAMPAIGNS
2	Course Code:	PZRS034
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	2
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. FATİH BİLİCİ
16	Course Lecturers:	MYO'ların Yönetim Kurullarının Görevlendirdiği Öğretim Elemanları
17	Contactinformation of the Course Coordinator:	bilici@uludag.edu.tr Tel:(0224)6133102/61533
18	Website:
19	Objective of the Course:	Planning of advertising campaigns, writing advertising texts, assessing the effectiveness of advertising.
20	Contribution of the Course to Professional Development	This lesson aims to convey to students how successful advertising campaigns are designed and how the advertising campaign process should be, and to provide basic information to students who are considering specializing in advertising.

Learning Outcomes:

1	Being able to design the advertising campaign according to an efficient communication process;
2	Being able to direct and manage an efficient advertising campaign process;
3	Being able to make and give briefings in line with customer expectations;
4	Being able to define advertisement types to be applied according to the product or media type;
5	Being able to have and apply knowledge of all advertising techniques and types;
6	Being able to constitute and apply an advertising campaign process;
7	Being able to comprehend the differences between global and local advertising campaigns;
8	Being able to measure the advertising campaign efficiency;

22	Course Content:

Week	Theoretical	Practical
1	Advertising, Concepts, Definitions, Strategies and Technics	Recent examples
2	Advertising Campaign in the world and Turkey and Technics	Recent examples
3	Advertising Campaigns and Society	Recent examples
4	Subliminal Advertising	Recent examples
5	Target Audience and Budget in Advertising Campaign Plan	Recent examples
6	Parties of the Advertising Campaign Process	Recent examples
7	Communication Tools Used in Advertising Campaigns	Recent examples
8	Advertising Design	Recent examples
9	Advertising Campaigns and Technics in Printed Media	Recent examples
10	Advertising Campaigns and Applications on Radio and Television	Recent examples
11	Internet Advertising and Technics	Recent examples
12	Political Advertising Campaigns and Technics	Recent examples
13	Social Content Advertising Campaigns and Technics	Recent examples
14	Ethical Practices in Advertising Campaigns

23	Textbooks, References and/or Other Materials:	Nedir bu reklam?, Prof.Dr.Muazzez Babacan,Beta Yayınları Reklamlardan Sonra;Güven Borça, MediaCat Yayınları Küçük Bir Reklam Bütçesiyle Büyük Sonuçlar;Cynthia Smith,Alfa Yayınları Ölçülebilir Reklam Hedefleri İçin Reklam Hedeflerini Tanımlamak;Solomon Dutka Reklamcılık Vakfı Yayınları Akılda Kalan Nedir?;Rex Brıggs&Gres Stuart, MediaCat Yayınları
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurment and evaluation is carried out according to principles of Bursa Uludağ University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High