1	Course Title:	ADVERTISING WRITING
2	Course Code:	PZRS028
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	2
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. FATİH BİLİCİ
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	bilici@uludag.edu.tr Tel:(0224)6133102/61533
18	Website:
19	Objective of the Course:	Teaching the basics of copywriting and to practice the writing of advertising copies.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Being able to comprehend the task of the scripter within the Advertising Agency structure; 2 Being able to create advertisement scripts conforming to mass communication tools; 3 Being able to comprehend the techniques of the scripter; 4 Being able to comprehend and apply the importance of the heading in an advertisement script; 5 Being able to create slogans; 6 Being able to create scenarios; 7 Being able to comprehend and apply the harmony of jingles and advertisement script; 8 Being able to comprehend efficient communication processes required for the advertisement script;

22	Course Content:

Week	Theoretical	Practical
1	Effective Communication and Writing Process
2	Advertising and Creative Strategies
3	Target Audience in Advertising
4	Copywriting in Printed Advertising Media: Newspapers and Magazines
5	Copywriting in Print Ad Media: Direct Mailing and Flyer
6	Copywriting in Print Ad Media: Sales Place Advertising
7	Copywriting in Broadcast-Based Advertising Media: Radio
8	Copywriting in Broadcast-Based Advertising Media: Television
9	Copywriting in Broadcast-Based Advertising Media: Cinema
10	Copywriting in Outdoor and Transit Advertising
11	Corporate Advertising Practices
12	Internet Advertising
13	Copywriting in Global Advertising
14	Current Developments in Copywriting

23	Textbooks, References and/or Other Materials:	Satan Reklam Yaratmak – Luke Sullivan, Sam Bennett, Medicat Reklamarkası – Ender Merter, Medicat İyi Fikirler Büyük Kampanyalar: Yeni Medya ve Pazarlama Çağında Reklam Yazarlığı – Teressa Iezzi, Medicat Reklam Yazarının Elkitabı – Joseph Sugarman , Medicat
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	1	14
Practicals/Labs	14	2	28
Self Study and Preparation	14	2	28
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	7	7
Others	0	0	0
Final Exams	1	14	14
Total WorkLoad			98
Total workload/ 30 hr			3,03
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 4 4 3 3 4 4 3 4 5 4 4 4 LO2 4 4 3 3 4 4 4 4 4 4 4 4 LO3 4 4 3 3 4 4 4 4 4 4 4 4 LO4 4 4 4 4 5 5 3 3 5 5 4 4 LO5 3 4 3 3 4 4 4 3 5 4 5 5 LO6 3 5 4 3 5 4 4 4 4 4 5 4 LO7 3 4 4 3 5 3 3 4 5 4 4 5 LO8 4 4 3 4 4 3 3 4 5 5 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High