Prof. Dr. Bekir PARLAK E-posta: bepar@uludag.edu.tr Tel: 0224 2941116 Uludağ Üniversitesi İktisadi İdari Bilimler Fakültesi Kamu Yönetimi Bölümü Görükle, 16059 Nilufer / BURSA
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Website:
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Objective of the Course:
The primary objective of the course is to explain the relation between public relations and administration and to reevaluate the field of public administration through a public relations perspective. In this sense, the course aims to identify the importance of public relations for public administration as well as its possible contributions to the field. Besides, the course also includes the evaluation of the changing understanding of public administration and the impact of public relations in this process.
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Contribution of the Course to Professional Development
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Learning Outcomes:
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To understand the relation between the phenomenon of administration and the field of public relations;
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To learn the basic aim and principles of public relations;
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To have an understanding of the significance and the developmental process of public relations;
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To learn the implemantation phases of public relations in different organisations;
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To evaluate the interaction between public relations and public administration in Turkey;
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To determine the importance and function of public relations for public administration ;
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To gain knowledge on the implementations regarding the central and local governments in Turkey realized through following the new perspectives developed in 21. century such as the new public management and public relations approaches.;
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Course Content:
Week
Theoretical
Practical
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A theoretical appproach to the relation between administration and public
2
Public relations in organisations
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Crisis and Public relations
4
The profession of Public Relations
5
Public Administration and Public Relations in Turkey
6
Methods and techniques used in the field of public relations
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The significance of public relations for the public administration system of Turkey
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Implementations of Public Relations Principles in Turkey
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Public Relations in Prime Ministry
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Public Relations in the Ministry of The Interior
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Local Governments and Public Relations
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Public Relations in the context of New Public Management approach and public administration reforms
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Public Relations and Education in Public Organisations
