1	Course Title:	BASIC MARKETING
2	Course Code:	IIB4004
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. ERKAN ÖZDEMİR
16	Course Lecturers:	Doç. Dr. Erkan Özdemir
17	Contactinformation of the Course Coordinator:	eozdemir@uludag.edu.tr 02242941153
18	Website:
19	Objective of the Course:	Showing basic concept and sub-processes of marketing.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Understanding the importance of marketing; 2 Analyzing marketing problems that businesses can face in their sectors and solve these problems; 3 Applying the necessary techniques for marketing practices; 4 Defining consumer markets and industrial markets; 5 Understanding how businesses can communicate with their target markets; 6 Analyzing numerical data related with marketing function and observing these informations ; 7 Using marketing informations in doing an effective marketing plan; 8 Understanding new marketing trends;

22	Course Content:

Week	Theoretical	Practical
1	Concept of marketing
2	Consumer buying behavior
3	Target segment analysis
4	Market segmentation and positioning
5	Product development process
6	Pricing decisions
7	Distribution and online distribution mechanisms (Mid-term exam)
8	Advertising and promotion
9	Developing marketing plan
10	Industrial markets
11	Marketing research
12	Service marketing
13	Direct marketing
14	Contemporary approaches in marketing

23	Textbooks, References and/or Other Materials:	Philip Kotler, Gary Armstrong, Principles of Marketing, Pearson Prentice Hall. Sezer Korkmaz, Zeliha ESER, Ayşe Sevgi Öztürk, F. Bahar IŞIN, Pazarlama Kavramlar-İlkeler-Kararlar, Siyasal yayınları, Jim Blythe, Pazarlama İlkeleri, Bilim Teknik Yayınevi.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	0	0	0
Self Study and Preparation	14	1	14
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	15	15
Others	1	15	15
Final Exams	1	20	20
Total WorkLoad			92
Total workload/ 30 hr			3,07
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 LO1 0 0 0 0 0 4 0 0 0 0 0 LO2 0 0 0 0 0 4 0 0 0 0 0 LO3 0 0 0 0 0 4 3 4 0 0 0 LO4 0 0 0 0 4 4 0 0 0 0 0 LO5 0 0 0 0 0 4 0 0 0 0 0 LO6 3 3 0 0 0 4 0 0 0 0 0 LO7 0 0 0 0 0 4 0 0 0 0 0 LO8 0 0 0 0 0 4 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High