Yrd. Doç. Dr. Zerrin FIRAT İnegöl işletme Fakültesi İşletme Bölümü 224 294 26 95 firatzy@uludag.edu.tr
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Website:
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Objective of the Course:
Increase of the competition, needed strategic planning as a result of technological advances and the expansion of the organisations
It is aimed to teach the works that the companies should do to create necessasy conditions on the purpose of reaching the golas that the industrial companies have determined before in competitive environment.
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Contribution of the Course to Professional Development
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Learning Outcomes:
1
Able to explain basic items of strategic management process ;
2
Able to analyse the structure of the sector to measure the potential of the sector and environmental factors affecting this;
3
Able to produce an idea about how to evaluate organization resources to create competitive advantage;
4
Able to have information about how organizations create value in different business fields and new business models and strategies in internet age ;
5
To embed strategic management consciousness ;
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Course Content:
Week
Theoretical
Practical
1
Terms and Concepts about strategic management
2
Strategic Management Process and Factors
3
External Environment Analysis
4
Management Analysis
5
Measurement of Environmental Factors and Status Setting Matrices
6
Strategic Directing
Basic Strategies and Subgroups
7
Top Management Strategies: Corporate Strategies
8
Repitition
9
Business Management Strategies: Competition Strategies
Techniques used in the implementation of Management Strategies
12
Implementation of Strategies–
Management Structures and Systems
13
Management Styles, Shared Values, Human Resources and Management Abilities
14
Strategic Evaluation and Control, Corporate Governance and Administrative Ethics
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Textbooks, References and/or Other Materials:
- Michael A. Hitt, R. Duane Ireland ve Robert E. Hoskisson 2005. Strategic management: competitiveness and globalization concepts. Mason, Ohio: Thompson South Western. - Thomas L. Wheelen ve J. David Hunger 2004. Strategic management and business policy. Upper Saddle River, NJ: Pearson Prentice Hall.
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Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
0
0
Quiz
0
0
Homeworks, Performances
0
0
Final Exam
1
100
Total
1
100
Contribution of Term (Year) Learning Activities to Success Grade
0
Contribution of Final Exam to Success Grade
100
Total
100
Measurement and Evaluation Techniques Used in the Course
Information
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ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
3
42
Practicals/Labs
0
0
0
Self Study and Preparation
14
3
42
Homeworks, Performances
0
0
0
Projects
0
0
0
Field Studies
0
0
0
Midtermexams
0
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0
Others
0
0
0
Final Exams
1
40
40
Total WorkLoad
150
Total workload/ 30 hr
5
ECTS Credit of the Course
5
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CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
