The aim of the course is to create the necessary infrastructure for students to gain knowledge about corporate identity and brand processes that have an important place in today's business life and to create a brand.
20
Contribution of the Course to Professional Development
The course will help students to create a brand identity in business life by explaining the communication activities for different stakeholders within the framework of corporate reputation management, branding strategies, identity, image, corporate story with case studies.
21
Learning Outcomes:
1
List the components of corporate identity;
2
To interpret the positioning strategies of the brands in the market;
3
To identify, analyze and propose solutions to problems related to corporate identity;
4
Analyzing the connection between corporate philosophies of businesses and brand perceptions on examples;
5
To discuss the corporate identity creation process with corporate culture, corporate philosophy, corporate identity and corporate outlook;
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Course Content:
Week
Theoretical
Practical
1
Introduction
2
What is corporate identity? What is the importance of creating a corporate identity? What are the elements that make up the corporate identity?
3
Examination of sample corporate identity designs
4
Starting the logo design and slogan production process.
5
New media and politics
6
Corporate identity design process
7
Corporate identity design process
8
What is a corporate identity booklet? Examination of sample corporate identity booklets.
9
Establishing product standards to be included in the corporate identity booklet and starting the design process.
10
Crisis management in online reputation management
11
Crisis management in online reputation management
12
Elimination of deficiencies and pre-evaluation
13
Online Reputation Management
14
Making the corporate identity booklet ready for printing and presentation
23
Textbooks, References and/or Other Materials:
Okay, A. (2013). Kurum Kimliği. Istanbul: Derin Yayınları Olins, W. (1989), Corporate Identity; How to Make Business Strategy Visible Through Design, Massachusetts: Harvard Businesss School Press
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Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
1
40
Quiz
0
0
Homeworks, Performances
0
0
Final Exam
1
60
Total
2
100
Contribution of Term (Year) Learning Activities to Success Grade
40
Contribution of Final Exam to Success Grade
60
Total
100
Measurement and Evaluation Techniques Used in the Course
Relative Evaluation
Information
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
2
28
Practicals/Labs
0
0
0
Self Study and Preparation
0
0
0
Homeworks, Performances
0
0
0
Projects
0
0
0
Field Studies
0
0
0
Midtermexams
1
65
65
Others
0
0
0
Final Exams
1
90
90
Total WorkLoad
248
Total workload/ 30 hr
6,1
ECTS Credit of the Course
6
26
CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
